CLEAN START - PRE TREATMENT SHAMPOO
ZERO FORMALDEHYDE KERATIN SMOOTHING SYSTEM
Pure Renewal PLUS+ is a truly ground breaking ZERO formaldehyde keratin smoothing system. This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde. Pure Renewal PLUS+ provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide. A cocktail of keratin and collagen provides increased strength, elasticity and vibrancy. Macadamia and Argan oils naturally provide Omega fatty acids that repair, rebuild and nourish the hair from the inside out. Clients will experience shiny, softer, straighter, frizz free hair in as little as 90 minutes. Pure Renewal PLUS+ will enable all salons the ability to offer a safe and amazing keratin experience to all clients with GUARANTEED results.
Benefits
- Removes product residue, buildup and impurities.
- Opens the cuticle and prepares hair for Keratherapy Keratin Smoothing Treatment.
- Developed to be used with Keratherapy Professional Treatments to ensure best results.
DELIVERS PURE SMOOTH RESULTS
- Fast & easy application process
- Zero down time
- No fumes or harsh chemicals
- Safe for all hair types
FEATURES
- Up to 90% curl reduction
- Maximum frizz control
- Humidity protection
- Faster blow-drying & ironing
- Formaldehyde-free
- More shine
IDEAL CLIENT
- Clients wanting maximum curl reduction, frizz control and humidity protection without formaldehyde
APPLICATION PROCESS
- Bowl & brush
- Average 2oz per client
Key Ingredients
- Coconut Oil: Mild cleanser and helps remove static.
- 8.5 PH: Provides the ideal PH level for maximum penetration and absorption.
- Keratin: Revitalizes the hair's natural protective layer, adds strength, restores elasticity and reduces breakage.
LENGTH OF SERVICE: 90-120 minutes
LENGTH OF BENEFITS: Up to 12 weeks